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I aspire to be a better product person everyday, and I truly believe in "learning by doing". Here are a few samples of concepts and wireframes I've created to explore product ideas, with a focus on the user. Much of this is outside the realms of my full-time job. 

Analytics Dashboard on Web | Restaurant Business | Design Prototype

Analytics Web Dasboard

Here's a prototype I designed for an analytics dashboard for a restaurant owner or manager. The dashboard provides visibility into metrics most relevant to the business such as number of customers, items sold, revenue and profit over a given time window (say, last 30 days). Also included in the dashboard is the number of units sold for every item on the menu, including the most popular item in the given time period. 

The prototype below is an expanded view of one of the menu-modules in the dashboard. Clicking on the menu-module provides additional metrics, such as a weekly histogram of units sold in the last month, including comparative stats on how the item performed since the previous month.

South Asian Fashion Portal
Find Desi Wear
Online E-Commerce Marketplace for South-Asian fashion

Find Desi Wear's vision is to make Indian Fashion accessible to the rest of the world. is an online wiki that provides recommendations on the best online stores for South-Asian fashion. While south-asian fashion e-commerce is a growing space with thousands of vendors strewn across the web, it's very overwhelming for a buyer to comb through the weeds and identify vendors who are reliable and of high quality. Find Desi Wear aims to be the one-stop-shop for all south-asian fashion. Platform: Responsive Web Interface

Designing an app to create & send Gift Baskets

Mobile App Prototype: Gift a basket

Gift baskets are great for both personal and professional use to express gratitude or appreciation for your friends, families or colleagues. They're great for holidays, special events, or even as favors for a business event such as a client meeting. However, there aren't many mobile - first solutions (apps) out there that allow creating and customizing gift baskets with a few simple taps. 

who are our users?

individuals & corporations

individuals send gift baskets to their friends & family
corporations purchase gift baskets to send to their clients, employees

product goals:

primary goal

Allow users to put together and present a gift basket
with ease for any assortment and price of their choice

secondary goal

To discover new products in the process and potentially
increase product referrals

what are some key use cases?

  • Ability to pick a gift basket by occassion from a list of pre-arranged options

  • Ability to sort/filter options by price, product category

  • Ability to customize a basket - by swapping out products within a catalogue (from an existing template) or creating a new one from scratch

  • Ability to personalize basket through cards

  • Ability to add add-ons like flowers or cake

  • Ability to get it delivered to the receipient with multiple shipping speeds

  • (premium only) Ability to extend catalogue to products from other sites outside the available offerings for an extra price


These low fidelity wireframes were created on balsamiq.

Screen Shot 2019-04-20 at 11.08.54

home screen

catalogue view

Catalogue filters

basket view

 edit basket view - 1

 edit basket view - 2

Screen Shot 2019-04-21 at 11.21.51

add items to basket

item added view

return to basket

Screen Shot 2019-04-20 at 11.09.15

basket view - edits saved

         cart view

Screen Shot 2019-04-20 at 11.09.23

  build your own view - 1

build your own view -2

add items to basket

Screen Shot 2019-04-21 at 11.34.26

add items to basket

basket view

Screen Shot 2019-04-21 at 11.34.47
To see more or discuss possible work let's talk >>

Mobile App Design using Figma: Laundry Service App

Laundry Service App

Figma is one of the coolest UX design tools in recent times and I had a great time learning to use the tool while developing a concept for a Laundry Service App. The goal of the app is to help busy people get their laundry serviced from the comfort of their home so that they can focus on the things that matter to them the most. This prototype demonstrates a simple FTUE (First Time User Experience) that takes a new user through her first order.​ The assets & prototype were developed using Figma.


I initially developed some low-fidelity wireframes on Balsamiq to capture the key screens and flows. I then went on to creating more high-fidelity design assets on Figma. 

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